Why MACH3? Why Now?
Intensified Challenges + Diminished Resources = Extraordinary Pressure
For more than a decade mortgage industry leaders have looked to The Turning Point to help them apply breakthrough technology to the achievement of mission-critical goals. Now, with the development and deployment of MACH3, you have access to a revolutionary yet easy-to-use "Software as a Service" (SaaS) platform that directly boosts the bottom line by facilitating core marketing functions: driving revenue growth, reducing cost and reducing risk.
Founded on a well-defined model of the marketing process – along both the functional and organizational dimensions – MACH3 is an enterprise-wide solution that supports real people doing real jobs. Each player in the process is empowered to focus on what he or she does best. For example, Loan Officers are freed up to sell mortgages, instead of trying to create marketing materials and execute campaigns, while c-level executives are presented with sophisticated tools for more effective oversight and management.
MACH3 can be up and running in just a few days, delivering these powerful strategic benefits across the enterprise:
| • Prioritized sales opportunities • Enhanced budgetary control • Regulatory compliance • Automated execution • Brand consistency |
• Speed to market • Rigorous data security • Performance accountability • Superior management oversight • Smarter use of human resources |
Revenue Growth
The mortgage-specific marketing expertise built into MACH3 maximizes the value of key database assets: including prospects, customers, referral partners and other sources of business – even branch offices and individual loan officers.
Reduced Cost
MACH3’s analytics monitor loan production and track marketing activity in real-time, delivering mission-critical metrics that lay a foundation for focused strategy development, definitive spend prioritization and enhanced management control.
Reduced Risk
MACH3 features robust security protocols, including management-defined access rights, that reflect corporate brand guidelines and enable compliance with the ever-widening scope of data privacy and mortgage industry regulation.