Driving Business to the POS

In the face of new challenges, lenders are constantly looking for ways to drive new business in the

most efficient manner possible.

by Brandon Perry, published in Tomorrow’s Mortgage Executive, April 2015

Driving New Business

by Brandon Perry, published in Progress in Lending, March 2015

A Seasoned Point Of View

published in Tomorrow’s Mortgage Executive, August 2013

Break The Cycle

published in Tomorrow’s Mortgage Executive, July 2013

Looking Toward Our Future

published in Tomorrow’s Mortgage Executive, June 2013

Innovations Awards: And The Winners Are

published in Tomorrow’s Mortgage Executive, May 2013

CRM, RIP?

published in Mortgage Banking, May 2013

Winning The New Game

published in Tomorrow’s Mortgage Executive, January 2013

Compliantly Driving Revenue Growth

published in Tomorrow’s Mortgage Executive, November 2012

How Frustrated Are You?

published in Tomorrow’s Mortgage Executive, August 2012

Lykken On Lending Radio Program Interview – Live from MBA Technology show

What Is Compliant Marketing?

And why is it too important to leave to originators?

 published in Mortgage Banking, March 2012

Compliant Marketing

 published in Tomorrow’s Mortgage Executive, December 2011

New Business Opportunities

Executive Interview, published in Tomorrow’s Mortgage Executive, June 2011

Evaluating CRM Alternatives

published in Tomorrow’s Mortgage Executive, May 2011

Doing More with Less

by Keith Tibbles, published in Mortgage Technology, Lender Views, April 2011

The Battle For The Borrower

published in Mortgage Technology, Lender Views, August 2010

Using Tech In Attracting New Business

published in Mortgage Technology, July 2010

Successful Producing Managers Must Possess Key Attributes

published in Originator’s Network News, July 2010

The Turning Point named a “Top 50” Service Provider Mortgage Technology, July 2010

Survivors are Looking Ahead

published in The Reverse Review, April 2010

The Survivors Are Thinking Ahead Again

published in Mortgage Technology Newsletter, January 28, 2010

Tapping New Business Channels

Automation through the creation of a business-opportunity engine is key to new lead identification and conversion

by Brian Koss, published in Mortgage Technology, November 2009

The Turning Point: Lenders Looks Towards Recovery

by Anthony Garritano, published in National Mortgage News, October 12, 2009

The Elusiveness of CRM

by Gabe Minton, published in Mortgage Banking, August 2009

This Year’s Winners ARE…

Mortgage Technology, October 2008

Revisiting Management through Technology

MBA Newslink, October 31, 2008

The Turning Point Wins 2008 Mortgage Technology 10X Award

Award Recognizes Exponential Impact of Business Opportunity Engine MACH3

Press Release, October 2008

Goodbye, CRM: Maximizing Customer Value

A focus away from traditional CRM in favor of a new brand of active intelligence can help build goodwill and the bottom line.

 published in Secondary Marketing Executive, August 2008

Prescreening Technology Outpaces Snail Mail Customer Acquisition Strategies

MBA Newslink, April 4, 2008

Data Support Better Customer Relationship Management

MBA Newslink, March 26, 2008

Technology’s New Clothes

Brokers can use software-as-a-service systems to improve marketing operations. 

published in Scotsman Guide, March 2008