The all new platform

Database Management | Business Analytics | Instant Campaigns

The Turning Point has specialized in marketing technology for mortgage lenders since 1996, amassing an immense understanding of the nuances, challenges and strategies involved in maximizing the value of key business relationships. Companies rely on The Turning Point to overlay static operations, product, customer and market data with superior technology and expertise.
The company’s unsurpassed expertise in mortgage marketing, mortgage lending and mortgage technology culminates in MACH3 - the first and only marketing engine that gives lenders a holistic approach to marketing that drives their business to the next level of performance.

MACH3 from The Turning Point
MACH3 helps companies attain this level in three phases:

 

  1. Activate static data silos across the enterprise with external market data into unified “active” intelligence. Then deliver this intelligence to executives automatically, who compare and evaluate campaign performance, branch activity, staff changes, external market data and much more, and receive specific strategies for improvement.
  2. Accelerate opportunities through the ability to act almost instantly on this intelligence. Targeted marketing campaigns are implemented with a few mouse clicks. Department heads re-align workflow and assignments instantly. Managers easily monitor activity, while executives implement operation changes at the department and branch levels.
  3. Dominate the marketplace by ensuring superior consistency and control across the enterprise, by creating additional opportunities with confidence and by infusing your organization with active intelligence that increases its value in both revenues and intellectual capital.
The immediate benefits of MACH3 are apparent: Unsurpassed database management, campaign automation and business analytics overlaid with holistic knowledge that gives lenders the power to turn static data into active intelligence. The result is smarter use of human resources, operations that are more efficient, and other fundamental improvements that collectively create the next level of value across the enterprise.