- On-Demand Marketing
- Custom Campaigns
- Marketing-Toolbox
- Activity Creation
- Sales Collateral
- Realtor Edge
On-Demand Marketing - Overview
Convenience. Content. Control.
MACH3 provides a range of unique on-demand features that will propel your marketing to unprecedented levels of professionalism and cost-effectiveness across the enterprise – just check the links to the left.
Custom Campaigns enable rapid response to changes in market conditions with relevant sales messages delivered to precisely targeted audiences. MACH3 identifies the opportunities and provides a simple process for driving your campaigns on-demand.
Marketing-Toolbox presents a comprehensive library of professionally prepared marketing materials in a variety of popular formats. You can use these materials in your Custom Campaigns – or edit them first to meet your needs and brand standards.
Activity Creation couldn’t be easier using MACH3’s step-by-step wizard that turns your marketing ideas into actionable content. You can build and manage your own library of pre-approved, compliant, branded materials for use in your Custom Campaigns.
Sales Collateral materials – including brochures, flyers, booklets and catalogues – can be purchased through MACH3’s Collateral Catalogue. You can even upload your own materials and personalize them online through the power of variable print technology.
Realtor Edge is The Turning Point’s exclusive multi-media package – comprising Flash and PowerPoint presentations, personalized brochures and sample marketing communications – that give you the professional edge in developing Realtor business.
View the hottest on-demand marketing campaign topics for 2010
On-Demand Marketing - Custom Campaigns
The Custom Campaigns feature of MACH3 enables rapid response to market conditions - for example, a change in interest rates or loan limits - with relevant sales messages delivered to precisely targeted audiences. The system provides a simple process for driving your campaigns on-demand and – since MACH3 is seamlessly connected to The Turning Point's state-of-the-art production and fulfillment facility – economy, speed and security are guaranteed.
Create Your Activity -- Choose Your Audience -- Preview & Approve Your Campaign
3 Easy Steps To Highly Personalized, Precisely Targeted Marketing !
 Greeting Cards |
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 Postcards |
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 Letters |
 Tri-fold Cards |
On-Demand Marketing - Marketing-Toolbox®
The Marketing-Toolbox library displays campaign content professionally prepared by The Turning Point. You’ll find a variety of marketing communications by format – including postcards, letters, greeting cards, newsletters and e-mails – and there’s content appropriate for different audience types such as prospects, borrowers and referral partners.
You can use these materials for your Custom Campaigns - or you can take our ideas and copy them into your own MACH3 library, then edit them to meet your needs and brand standards.
Example: Invite Your Clients To Schedule A Mortgage Review
On-Demand Marketing - Activity Creation
MACH3’s activity creation wizard guides you through the simple steps that quickly turn your marketing ideas into actionable content:
- Define your activity, assign it to a category and specify the audience(s) it’s aimed at.
- Choose your format and layout from a wide range of popular options.
- For e-mail activities there’s an easy-to-follow full-featured HTML wizard.
- Write your message: MACH3 supports both English and Spanish.
- Merge key data fields to deeply personalize your communication.
- Upload a graphic or choose one from the library provided.
You can review your new activity before adding it to your online library. It's then immediately available for use in Custom Campaigns, taking your marketing to a new level of performance and professionalism.
On-Demand Marketing - Sales Collateral
MACH3’s Collateral Catalogue allows you to purchase essential promotional materials – quickly and easily – including business cards, letterhead, pads, brochures, card products, flyers, posters, booklets and catalogues. As with the system’s Custom Campaigns feature, you’ll enjoy all the advantages of “print on-demand”. What’s more, unlike traditional print shops, we do not specify minimum quantities. The Collateral Catalogue also provides tools for you to create/upload your very own collateral materials so that you can easily maintain a “look and feel” consistent with your brand strategy.
Business Cards and Company Stationery • Brochures • Flyers • Posters • Booklets • More
On-Demand Marketing - Realtor Edge
This expertly crafted multi-media package gives you the professional edge in developing Realtor business. An exclusive from The Turning Point!
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