Exactly what is this technology and what makes it unique? CRM (Customer Relationship Management) is certainly a part of it – but Mach3 is more than a conventional CRM. So-called “continuity programs”, including automated e-mail marketing, are also components of Mach3 – as are contact management, on-demand campaign implementation and real-time reporting. But Mach3’s synergistic approach to creating and maintaining profitable business relationships is more than all of these things.

The distinction is that, by pulling together and integrating these functions into a robust browser-based solution flexible enough to serve a variety of organizational cultures, Mach3 presents the first-ever comprehensive model of the sales and marketing process, including:

Intelligent Analysis. Mach3 is not a mere data depository. Its rules-based intelligence analyzes and interprets the data, doing much of the user’s thinking for them.

Contact Management. This “active intelligence” enables rapid response to opportunities for referrals, repeat sales and cross-sales as market conditions change.

Activity Creation. In only 2-3 minutes Mach3’s online tools allow users to create their own marketing activities – also to store and manage them in a custom library.

Automated Execution. TTP owns and manages its own sophisticated Production Center to ensure affordable, fast and secure fulfillment of campaigns in all media.

Performance Tracking. Mach3 dynamically monitors the value of key database assets as well as the user’s return on investment from specific campaigns or activities.

What’s more, unlike some applications positioned in the same general category, Mach3 presents corporate-level executives with sophisticated tools for more effective management of the sales and marketing process, including:

Strategy Development. Mach3’s analytics deliver mission-critical metrics that lay a firm foundation for focused business planning and better decision-making.

Resource Allocation. With superior information about where business is coming from, managers are able to make more profitable use of both human and financial resources.

Real-time Oversight. The system allows managers to view events at lower levels in the corporate hierarchy and provides a complete audit trail of who did what and when.

Compliance and Control. Mach3 features robust security protocols that reflect corporate brand guidelines and ensure compliance with legal and regulatory requirements.

Measurement/Accountability. Mach3’s dynamic dashboard enables corporate-level executives to hold sales managers and representatives accountable for their results.