MACH3 for Corporate Executives
Strategy Development. MACH3’s analytics deliver mission-critical metrics that lay a firm foundation for focused business planning and better decision-making.
Active Intelligence. All mortgage companies hold databases about their markets, customers, products, operations, etc. MACH3 leverages this static data into active intelligence across the enterprise.
Resource Allocation. With superior information about where business is coming from, corporate managers are able to make more profitable use of both human and financial resources.
Rapid Response. MACH3’s rules-based intelligence does much of the users' thinking for them, enabling quick and effective action to seize opportunities for referrals, repeat sales and cross-sales.
Greater Pull Through. Marketing programs deliver a 15-30% success rate on account of MACH3’s ability to address target audiences with razor-sharp focus.
Activity Creation. In only two to three minutes MACH3’s online tools allow managers and other users, if permitted, to create their own marketing materials – then store and manage them in a custom library.
Risk Mitigation. Management is able to authorize marketing materials before they are made available to users – and to monitor MACH3 utilization across the enterprise.
Compliance and Control. MACH3’s robust security protocols reflect corporate brand guidelines and enable compliance with the ever-widening scope of data privacy and mortgage industry regulation, including customer/prospect messaging.
Performance Tracking. MACH3 dynamically monitors the value of key database assets as well as the return on investment from marketing programs, on-demand campaigns and sources of business.
Measurement/Accountability. MACH3’s dynamic dashboard enables c-level executives to hold branch managers and loan originators accountable for their results.
Hire and Retain Top Talent. Management is able to retain top loan originators and attract exceptional new talent by providing marketing automation that guarantees high levels of personal productivity.